It is Rockwell's philosophy to build high-performance power tools with all the perks professional tradesman need at a price that every craftsman can afford. Accordingly, Rockwell tools are designed with all the bells and whistles you'd expect from a professional grade power tool but with a much more affordable price tag. Ultimately, Rockwell power tools meet or exceed the performance and quality of competing national brands but are priced lower; this renders Rockwell power tools ideal for every user from price-conscious pro's to serious do-it-yourselfers.